Keyword Placement

Another Keyword

It shouldn’t really matter where you put your keywords, should it? As long as the right words are on the right page in the right amount of numbers, that should be enough to get you relevant ads, right? Wrong. One of the strangest results that people have had using AdSense is that putting keywords in particular places on the page can have an effect on the ads the site gets. The most important place on your webpage is directly beneath the AdSense box. The keywords you place there could influence your ads. For example, mentioning clowns in the space directly beneath the AdSense box could give you ads about circuses and red noses!
Keeping that in mind, you could play with your ads in all sorts of ways. If you had a site about camping for example, you might find that you’re getting lots of ads about tents and sleeping bags, which would be fine. But if you also wanted to make sure that one or two of your ads were about Yosemite or mobile homes, then mentioning those keywords once or twice on the page directly below the AdSense box could give you ads for sites with that sort of content too. Bear in mind though that you’ll often find that you get ads that try to combine the main thrust of your site with the words in that keyword space below the ad box. So if you had a site about gardening and you mentioned “cabbages” beneath the ad box, you’re more likely to get ads about growing cabbages than ads about cabbage recipes. Experimenting with the placement of the keywords could allow you to control at least one or two of the ads you receive and help keep them varied. That’s definitely something to try.

Finding Keyword

Finding Keyword

We know that Google’s crawlers search websites for keywords, then reports back and tells the company what kind of ads to send to the site. If your site is about pension plans for example, then your keywords would be things like “retirement”, “401k” and “pension”. Getting the right keywords on your site won’t just make your ads relevant; it will also help you to make sure that the ads you get are the ones that pay the most. There are all sorts of tools available on the Web that tell you how much people are prepared to pay for keywords. www.overture.com and www.googlest.com let you see how much people are prepared to pay, and keywords.clickhereforit.com also has a list of keywords with their prices. On the more professional side, WordTracker provides a wealth of keyword research tools that unearth pure gold. You can check it out at www.WordTracker.com. Again, you don’t want to build a site just to cash in on a high paying keyword but if you know that “401k” pays more than “retirement” for example, then it makes sense to use the higher paying keywords more than the lower paying ones.

Adding Adsense in WordPress

Adding adsense is pretty easy – copy and paste the code where you want the ads to appear. If you want a 120*600 skyscraper to appear in your sidebar at the bottom:

<script type=”text/javascript”><!–
google_ad_client = “pub-X”;
google_ad_width = 120;
google_ad_height = 600;
google_ad_format = “120x600_as”;
google_ad_type = “text_image”;
google_ad_channel =”";
//–></script>
<script type=”text/javascript”
src=”http://pagead2.googlesyndication.com/pagead/show_ads.js”>
</script>

would be copied to this location in the default style sidebar.php:

</ul>
</li>
<?php } ?>
<—–paste it there
</ul>
</div>

You can experiment with various places

What Would Google Do?

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book’s central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.

Download ebook

Reasons Why You Should Go Freelance

Freelancing has been widely received by workers and students alike who wish to earn more than what they do in their day –or night – jobs. Freelance jobs range from online content writing, blogging, resume writing, graphic designing, video and music editing, photography, data entry and virtual assistance to name a few. While the need for a regular job remains to be a constant ring to each worker’s ear, why should others keep an open mind about freelancing? Here are some tempting reasons that will want you to opt for an Internet freelance job yourself.

1. You own your time.

The greatest contention of freelancers is the time flexibility that they can afford to enjoy while doing freelance projects. Most freelance jobs are given as time-bound projects with a specified deadline. It becomes the freelancer’s prerogative as to how he or she will manage his time to finish the project within the period set by the client. Nonetheless, a freelancer owns his time and can choose to work on the project in broad daylight, or at night in the case of artsy, nocturnal beings. So, it is a great opportunity for you to make money at home.

How to Start Make Money Online

You’ve probably found yourself in a situation that, no matter how much money you make, you just can’t pay all the bills. They keep coming, but you can’t find the money to pay for them all. After going through an experience like that, naturally, you’ll try to find a way to make some extra money. When you come to this stage, the inevitable question is: „Where to start?“

You have probably heard about that guy from your friend’s friend who makes a fortune online. If you’re not into computers and internet, that may seem a little strange to you – but if you think about it, it’s really not. Many people earn money on the internet all the time. Some make enough to cover some extra needs they have, while some work full time online.
Let me tell you some basic steps what you need to do to start earning money online.

1. Learn how to earn money online – Everyone wants to start earning right away, but it’s just not how this works. You have to take the time to read some good articles, tutorials and how-tos before you start.

How to Make Money with Adsense

Before I begin let’s clear something up right off the bat. For every thing I tell you to do there are exceptions to the rules depending on your niche/platform and your ability to modify and experiment. Nothing is set in stone but I am going to give you the basic guide to follow. Only you will know how your site is different and you will have to use some of your gray matter to figure out what works best in your situation. My tips will serve to get you started down the right path.

If you have questions – and I know you will – then please use the comments rather than emailing me. This will allow me to answer for everyone’s benefit and save me a lot of time. Also – please give me as much info as you can when asking questions. Don’t ask why your site is getting 2 cent clicks. I will need to know what the niche is, where your traffic is from, how much traffic, what your keywords are etc to make an informed opinion. Please try and include as much relevant info when asking for help.

Rule #1

If you are going to make money with Adsense then you build your site for that purpose. You don’t slap Adsense on an unoptimized site and expect to make much money with it.